Design Process. OUGD503.

As part of this module we were asked to find at least 5 live and competition briefs to do. So far I have found these 4, plus a couple from YCN which I am interested in doing. Initially I think I will start with just one or two to start things off and see how I cope with a live brief.



http://www.posterheroes.org/brief/?lang=en

This first brief is from Poster Heroes, and is to create a poster in response to "Towards Systemic Food". This brief is great for me because it combines my love for food and my love for design. I am passionate about food sustainability and want to raise awareness of this, and so this brief will be a good start. 


The posters can be designed in response to one of four categories, and I can submit two poster designs.

The Challenge of Biodiversity
The maximization of agricultural production and the demand for alwaysavailable products led to the spread of non-native crops, chemically treated or genetically modified. The importance of seasonality and of local crops can be reaffirmed by the final consumer: actions and behaviours towards this claim are the challenges that creative people are called to tell.

Obesity and Malnutrition
The change in lifestyle and nutrition cause a dual and contrasting effect: the problems of overweight and obesity in industrialized countries, the phenomenon of malnutrition in the developing nationalities. The daily choices that creative people are called to tell, are the way to promote a more balanced global food system.

Emigration and Immigration 
The contemporary phenomena of emigration and immigration are boosting a multi-cultural society, where traditions and lifestyles meet and sometimes collide. The food has a strong cultural value, and in its simplicity may become an effective way of social integration. It is necessary to rediscover the cultural identity: the task is to show us how to do this.

Territorial Interconnected System
The material and immaterial value of food cannot be claimed or imposed from above, but it must be perceived and promoted by the people in their land of origin. The food is a local and precious resource, which generates multiple systems made by an interconnection of elements. The focal point is to build a system of actors, foods and territories, in order to create the basis for a bottom-up development.



http://www.graphiccompetitions.com/graphic-design/type-directors-club-annual-call-for-entries

http://www.graphiccompetitions.com/graphic-design/typoday-2014-poster-design-competition

http://www.graphiccompetitions.com/students-only/design-talent-2013-international-student-contest


http://www.ycn.org/awards/ycn-student-awards/2013-2014/briefs/fedrigoni

http://www.ycn.org/awards/ycn-student-awards/2013-2014/briefs/bear