Secret7" submission. OUGD503.

For the secret 7" brief  this year, I chose to create a cover for Lordes song Team. Lordes music is quite dark and so I wanted to emulate this in my design by creating an interesting pattern design in simple black and white.

My inspiration came from patterns such as these. I think that the flowing lines and the changing thicknesses of the lines represent Lordes music and her voice contrasting with the dark beats.

Collaborative Practice. Studio Brief 2. OUGD503.

D&AD submission deadline - 19th March 2014

Deliverables - 5 A2 boards summarising the research, development and resolution of the brief. - Individual.
- up to 8 images presenting your solution and process - JPEG
- can submit physical material, video max 1min and additional text up to 1 A4 page. 



Pros and Cons 

Purdey's

Pros
- very focused
- can incorporate print and is more tactile
- room for further development and proposals
- well known product and so gives opportunity to develop the brand further
- concept development
- branding and identity design which I am quite interested in
- also incorporates product and packaging
- catered to a wide audience and promotes a healthy lifestyle
- Can propose ways to move forward with the brand such as marketing and promotion

Con
- still have to use the ideologies of the brand, including logo
- Not much experience with product and packaging design
- Difficult to incorporate the opaque packaging into the design whilst still keeping the brand throughout
- The health drink and energy drink market is already quite saturated
- The product is not at the moment marketed


Asos

Pros
- supporting individuality and personal style
- the audience is our own age range and so we can relate to it easily
- asos is a globally recognised brand

Cons
- Web based design, which I am not very experienced in
- Not a lot of knowledge of fashion marketing
- Needs to be able to adapt and move with fashion trends
- Would have to be really broad and hard to focus the project

Presentation
Initial concept, research and ideas presentation for next week.