Alphabet soup - Typeface. OUGD403

For my final piece of the typeface I did two separate pieces. I started doing just the outline of the letter forms but i didn't think this looks quite right and so i did another with all the letter forms coloured in so that they looked as if they were all joined together which i think works much better and shows Ellens personality much more effectively. 

The idea behind the layout is to show how Ellen is a very loud and confident person, but she talks quickly and so is easily confused, and so placing the letters all to one side and jumbled up shows this. I really like the final outcome of this brief and am happy that the font shows what I was aiming for. 

As a short extension to this brief we were asked to choose a well known brand that our font could represent and use our font to change the brands logo. I chose red bull as it portrays energy and speed, which can also show confusion at points, and i think hat this works really well and fits in with the brand.