Tuesday, 16 April 2013

Speech made visible. OUGD404. Study Task 3


Type is speech made visible.

In this session we were asked to bring in a set of "who are you?" written in different point sizes and weights and using these we were asked to mix the weights and point sizes around to make different "who are you?"s. It was interesting to see how changing the weights or point sizes within a phrase, changes the way that we read it. We were asked to read the different phrases out to see how the size and weight of a font will make us say it differently. For example, if the word was large and bold, it was a much louder word than a small thin word. This just goes to show how visual semiotics works within typography to change the way we read a phrase or sentence.












After this, we were asked to bring in the same phrase of 'who are you?' written in different fonts that represented a certain accent from around the world.

scottish
italian
south african
texan
mexican
somerset
birmingham
cockney
german
chinese
swedish

During the session we put all of our accents onto a table and moved to another groups set, where we had to put them into the different groups of accents according to what we thought. some were much easier than others such as the chinese font as it is quite distinctive and very different from the rest of the accents. However a lot of the british accents were very difficult to distinguish as they were quite similar. So although in real life we can probably quite easily distinguish between the accents, when putting a font to the accents they all seem quite similar and hard to distinguish between. Also we found that people will think different things about each accent, therefore changing the way they portray the accents in font form.















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