Grids and divine proportions. OUGD404.

Grids and divine proportions

Fibonacci sequence

Fibonacci sequence ratio 8:13 links to Golden section

This sequence is not only evident within design but also nature.

The human face follows this ratio, and throughout time in renaissance masterpieces and in architecture, it is all based on the ratio.

So for example a 55 point title should be accompanied by a 34 point body copy when applying the Fibonacci sequence.

The Golden Ratio.

Rule of Thirds

The concept of the golden ratio can be simplified. This rule of thirds shows that items of interest should be put in a particular place on a page or within an image. Just divide the page into three both horizontally and vertically which gives you 9 grids.

According to this rule, where the lines cross within the page is the ideal place to put things of interest. People scanning pages are more likely to notice things in the focal points of the page. In more complex design it is possible to break down these thirds again into more thirds.

Another way to use the golden ratio and the Fibonacci sequence is golden spirals and Fibonacci spirals. The spirals can be used as a guideline for context density and clustering. They can serve as the foundation for a  ratio for a website with header images, search bars and tool bars.