Summative Evaluation – Laura Tomlinson
This module has been very beneficial to me in a
number of ways.
I have improved upon my communication skills with
clients and collaborative partner and this is shown through the briefs where my
clients were happy with what I designed and I created something that they were
happy to use themselves.
My favourite brief of this module was the Body Shop
D&AD brief, where I created a campaign for positive body image and
promotional posters for products. This is where I was able to use many of my
skills to create an overall piece of design that I am really happy and proud
of. My skills in painting and pattern design were expanded upon greatly and I
would love to carry on improving these skills and using these more in my design
work. I am also very happy with my business cards that I made for artist and
illustrator Ellie Tomlinson. The cards gave me an opportunity to use my
InDesign skills and layout design skills to create a business card that both my
client and me were very happy with.
The lowest point of this module was working with my
partner on my collaborative brief. It was extremely hard for me to communicate
with my partner as she was absent for much of the time of the brief, and the
work that we discussed each of us would do wasn’t fully completed. I am not
happy with the complete brief that we submitted to D&AD but because of time
constraints and my partner not showing when we were supposed to meet, we were
forced to submit the work that we had. However, I am happy with the work that I
submitted for this brief. The
posters and the competition promotional material I think worked well to expand
on the brief and show new ways of reaching the target audience of Purdey’s
drinks.
Overall with this module I am happy with how it has
gone. If I were to do it again I would have liked to choose more briefs to
complete and perhaps one or two longer briefs so that my design work could be
sustained over a longer period of time, rather than doing shorter briefs. But
what I have done, I am very proud of and am happy that my skills have been
improved upon.
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