Purdeys D&AD. OUGD503.

This brief didn't start off very well. My partner was absent for the first two weeks of the project and so communicating with her and getting started on the work was extremely difficult. Once we did get started we began by talking about the kind of bottle that we wanted for our design. 
Our audience is people in their 20s, 30s and 40s who are health conscious and so look at what they put into their body. They are also probably quite active as this is an energy drink, whether this is active in an athletic way, or active in that they have a busy like with a job and a family.

This lead us to choose a bottle that was resealable so that the person on the move could drink it as they want it.

As part of the Purdey's brief, my partner and I decided that using illustration and pattern would be the best way to convey the brand within the packaging.
While my partner is working on the bottle shape and packaging design, I am working on the pattern design.

I started by looking in to the ingredients that the Purdey's drink has in it so that I could use this kind of imagery in the design.

The idea of using circles in my design came from my research into pattern design and also the fruit itself. apples and oranges etc are all pretty much circular in shape and this would work well within a pattern design.
From here I went on to design some simple repeat patterns using the apple imagery.

I think that these patterns work really well, and would look good on the bottle of Purdey's drinks.
After this I decided to try and work with other fruits along the same lines with repeat patterns, but use more hand rendered techniques to make the brand look more fresh and organic.

After these designs, my partner and I were supposed to meet up and discuss the next step in the designs, however she was absent and so we had to make do with texting and email our ideas. This is when I found out that rather than looking into bottle designs like we had discussed, my partner had also been designing patterns and illustrations for the bottle design. 

We spoke for a while about what designs we would use for the brand, and we decided to use the illustrations that my partner had been working on and so this means that my week had been effectively wasted due to lack of communication. This was quite frustrating, but with only a couple more weeks until the deadline we needed to make quick decisions about everything. 

From here we decided it was best to work on completely different things. My partner was going to focus on the bottle and the packaging designs, and I was to focus on the marketing and promotional side of the project.

This to me was the most exciting part of the brief, that we could expand upon it and propose new ideas to expand the Purdey's brand audience.

At the beginning of this project we discussed the audience as people in their 20s, 30s and 40s who are health conscious and think about what they put into their bodies. 

The first thing that I decided to do was create some posters to promote the Purdey's drink that would be put up in bus stops and on public transport routes such as the underground in london, as I think that this is where we are more likely to find our target audience.

Using the illustrations that my partner created I designed these posters to promote the Purdey's drinks.

After these posters we spoke and decided that it would be important to find potential new customers, and also get these customers involved within the brand, and this is where the idea to create a competition came from. 

We took inspiration from the Walkers create a flavour competition and decided to create a "create your own flavour of Purdey's competition. 

For this I wrote the guidelines.

From here I created a flyer to be handed out around the food and drinks festivals to get people involved in the competition, and also a competition entry slip so that at the food and drinks festival stalls, people can enter the competition.

At this point it was almost time to submit our project and so we discussed meeting up and having some peers look at our work and critique it so that we can make any changes that we might need to. However, this never happened. My partner never showed up and I only heard from her by text in the evening. This meant that it was too late for us to have our work looked at by peers and so we would just have to submit what we had as it was.

By the time it came to submit I had not seen any of my partners work and so I was very surprised to see that she had not completed the work that we had talked about. The brief specified that they wanted two different packaging designs, and although we had talked about creating a different colour way of the design, my partner had not done this and so we only had one design. Also, my partner had not used the bottle shape that we had discussed and so I was surprised to see something completely different to how I thought it was going to look. 

By this time it was too late to do anything about it and so we had to submit what we had even though I was unhappy with what we had. If we had been able to meet a couple of days before then these changes could have been made within the time scale. 

Overall, I am happy with my input into the brief and am happy with the work that I created, but am extremely disappointed in how the whole brief came together with my partners work. I think that my partner could have been much better at communicating and could have kept to a much tighter schedule as I think that the brief could have been taken so much further.