Type session 2. OUGD505.

Kerning is the space between two letters. Equal kerning is when each of the letters has an equal space between each other.
Never negative kern. Where the biggest space is within the word, leave the kerning at 0 and then positively kern the rest of the letters to make the spaces between them the same.

How do you break a sentence into two lines?
To break a sentence into two lines you break it wherever you would when speaking. for example:

How to break a sentence
into two lines

How to break
a sentence into two lines

The second one reads much better and like you would say it when you were speaking.

When reading a page, we read some before others and this is because of placement, size and weight of the letters. This task was to put the words four three two one on a page, but make them be read as One, two, three, four.

This second task was to keep the same sizes and weights that we used for the first task, but make it be read as four, three, two, one.

Jackson Rising Workshop. OUGD505.

This workshop involved creating a leaflet and also a small brochure for an exhibition at MoMA in a short space of time. This helped a lot with our layout skills and quick decision making.

Flyer

We had only 45 minutes to complete this flyer task and it was difficult to find ways of getting all of the information on one page so that it looked interesting and the information was easily read. The most important part of this task was to figure out what information needed to be seen at first glance so that the viewer could see what they needed to very quickly. I found it hard making the small design decisions like the placement of the sponsors and how lodge the title should be, and it was these small details that took the longest to do. However, in the small amount of time that we had I think that I managed to make a fairly successful flyer. All of the important information like the title of the exhibition, the date and venue of it is easily understood and it is not overcomplicated to that it is easily read and understood. 

Brochure

For the brochure we had a couple of hours to create a 10 page concertina containing images and information about the artists involved in the exhibition. 

I found this task a little easier to do as the extra time made it easier to make smaller design decisions over the whole brochure. I am happy with my final design for the brochure. It is simple and easy to understand wile still looking interesting. It also flows well through the whole concertina pages as well as working well folded up. If I had more time to work on it I would probably play around with colour a little more which I think would make the publication stand out from others. 

Research Publication Layout Design. OUGD505.

For the layout of this publication I feel that it is important to keep the essence of what a cookbook looks and feel like when flicking through. The layout needs to be fairly image based with simple and to the point information which would take the place of the recipe.
Most cookbooks have imagery on each page, and sometimes a double spread page of imagery so that the reader learns by looking rather than reading through a huge bit of text. This is important to keep this balance in my publication to show my research through both image and text and also through the layout of my publication.

From here I went on to design the other pages of the publication in the same way, trying to mimic the look of a cookbook, but without the same content. 

I decided to change the colour scheme of my cookbook to black and white as well,  because I think that this looked much more like a modern cookbook, and rather than having full colour images like a cookbook would I wanted to change it a bit to keep it modern looking and not completely like a cookbook. 

For the front cover of the book I wanted it to look quite striking, with bold type and an eye catching brand that continues through the book.

Final Publication

Secret7" submission. OUGD503.

For the secret 7" brief  this year, I chose to create a cover for Lordes song Team. Lordes music is quite dark and so I wanted to emulate this in my design by creating an interesting pattern design in simple black and white.

My inspiration came from patterns such as these. I think that the flowing lines and the changing thicknesses of the lines represent Lordes music and her voice contrasting with the dark beats.

Collaborative Practice. Studio Brief 2. OUGD503.

D&AD submission deadline - 19th March 2014

Deliverables - 5 A2 boards summarising the research, development and resolution of the brief. - Individual.
- up to 8 images presenting your solution and process - JPEG
- can submit physical material, video max 1min and additional text up to 1 A4 page. 



Pros and Cons 

Purdey's

Pros
- very focused
- can incorporate print and is more tactile
- room for further development and proposals
- well known product and so gives opportunity to develop the brand further
- concept development
- branding and identity design which I am quite interested in
- also incorporates product and packaging
- catered to a wide audience and promotes a healthy lifestyle
- Can propose ways to move forward with the brand such as marketing and promotion

Con
- still have to use the ideologies of the brand, including logo
- Not much experience with product and packaging design
- Difficult to incorporate the opaque packaging into the design whilst still keeping the brand throughout
- The health drink and energy drink market is already quite saturated
- The product is not at the moment marketed


Asos

Pros
- supporting individuality and personal style
- the audience is our own age range and so we can relate to it easily
- asos is a globally recognised brand

Cons
- Web based design, which I am not very experienced in
- Not a lot of knowledge of fashion marketing
- Needs to be able to adapt and move with fashion trends
- Would have to be really broad and hard to focus the project

Presentation
Initial concept, research and ideas presentation for next week.

Design for Print and Web. Website. OUGD504.

 The website for my bakery brand needs to be fairly simple and let the brand shine through rather than being complicated and hard to use. 
The colour scheme should be the same as the whole brand, white, great, blue, pink and yellow. And the website should include what locations the bakery will be at, what cakes that it sells and about the bakery. 

The layout should be simple for every user to navigate around, which is why I have kept it very simple and to the point, so that the information is easy to find.

Each of the pages has a similar layout with the navigation bar at the top and the logo in the top left. The information is easy to find and the images and writing is kept to a minimum.

I thought about creating an app for the bakery that could give the user an alert when the bakery announces a new location, however I don't know how useful this would be and how many people would actually use it. Therefore I don't think that it is important to have a mobile app for the baker, as I think that people who would seek out the information would find it easy enough to find on the website.

Final Designs. Design for Print. OUGD504.

As part of my final design I wanted to try as many processes as possible to expand my knowledge of printing and also making my final piece more interesting and tactile for the reader. 
I decided to try embossing using a copper plate as this is something I have never tried before, and I also think that it would work well on the stock that I want to use for my front cover.
The process of making the copper plate is a long one, but I think that it will be worth the time and effort  to create a really interesting front cover for my folder.

The photo etching process uses photo sensitive film to impart an image on the copper plate, that is then etched away using a chemical process. This ends up creating a really deep etch that is perfect for embossing. 

Blind embossing (without ink) looks really good on the grey board that I amusing for my final cover. However, it is not very noticeable from far away and so I would like to try embossing using ink so that the title can be read from further away to give the front cover more impact. 

I am really happy with the results of the embossing using ink, although to use the fluorescent ink I had to screen print this first into the great board, and so I found it quite difficult to line up the embossing plate with the ink. 

For the other inside title pages I wanted to try some more processes, and so for the stock page I used laser cutting, as this way I can use different stocks behind for examples of different stocks. 

for the colour and format pages I used screen printing to create the title pages. The colour page I used multiple colours to demonstrate the title, and for the format page I used a metallic ink in bronze to go with the colour scheme of the whole publication. 

For the layouts of my pages I wanted to include something design wise that would create more interest in the page and break up the white space. This is where I decided to use lines in a different colour. 

Final Piece

Overall I am happy with my final piece. I love how the embossing on the front looks and the title pages and layouts of the pages all look really good. The only think that I would have done better is the lining up of all of the pages. I found this very difficult and with time restrictions it was impossible for me to do each page individually. However, I don't think that this takes away from the impact of my publication and think that it works really well for my concept and my audience.