Iridescent Waters. Study Task 4. OUGD505.

For this brief we were put into groups and given a job title to build a brand around. My group was given Dredging, which we weren't really sure what it was to begin with, but after some initial research we found that it was in fact the cleans of water beds, in canals and lakes. We found that this was an environmentally stable way of maintaining the waterways and so this is the angle we decided to go with for our brand.

For the brief within our group I was in charge of creating the brand guidelines, meaning that every piece of material for the brand has to adhere to these rules.

We decided to call our brand "Iridescent Waters" to show how our brand is clean and beneficial to the clean waters. After Choosing the name and also the colours that we would use, we split up into our own roles within the group to work on different aspects of the brand.

I was working on the brand guidelines handbook, and so the decisions the other members of my group made were all impacting on what I wrote. This was where we had to communicate well so that the brand felt and looked together.

I am very proud of the work that we all managed to get done within one day. I think that we all worked together really well and this shows in the quality of our brand. I always find that shorter briefs are much easier for me to work with as I think that I work well under pressure, and I think that this shows in my work that I produced during this one day brief. I also think that working in a group for this project was really beneficial to me as I sometimes find it hard to work alongside people with strong opinions, but the group I worked with here were all easy to talk with and we all collaborated well.

The Brand

Brand Guidelines