The Body Shop D&AD Brief. OUGD503.

This brief set by D&AD as part of their student awards was to create a new visual language for The Body Shops brand communications. This involved creating four poster designs for four of The Body Shops products and one social campaign poster.

For the social campaign poster, I want to keep it fairly simple and probably use just type to convey my message.

I have thought about the kind of text that I want to use on my posters and I think that encouraging and positive messages would be best as I want to make the person viewing the posters smile and feel a bit better about themselves. 

Something like "you are beautiful" would work quite well, but I think that I need a kind of slogan or a couple of words that would be the same throughout the whole campaign to keep it recognisable. Because this whole campaign is about the body, I think that using "Your Body" as a slogan could work well as it is personal and can be adapted well to "Your Body is Beautiful" etc. 

The social campaign poster will be the basic form that the rest of the product posters will follow and so it needs to be quite simple and informative, but also striking so that the message is shown well across all  of the posters. 

The poster should be kept in black and white, so that the imagery on the other posters is striking in comparison. I also think that this will show the message much more clearly. 

This final poster I think works very well to show the message I want to convey in the campaign. The main text "You are Incredible" is a bold statement that speaks directly to the viewer which I think works well to grab the attention of a passer by and would make someone smile and feel good about themselves, which is the main point of this campaign.

This main layout can easily be carried throughout the promotion posters so that the campaign is fluent in design, whilst also being able to change the patterns and colours used so that each poster is as individual as the products. 

I began the product posters by creating patterns and imagery to do with each product.

I also thought about uplifting phrases that wold be used on the posters so that when the viewer reads it, they would smile and feel just a little bit better. This would then also associate these uplifting feelings with The Body Shop and their products.

For the body butter poster I wanted to use imagery of a wave to illustrate the hydrating effect of the product.

White Musk Eau De Parfum poster

The Perfume poster, I wanted to create a pattern using natural things such as leaves and flowers to show the freshness and scent of the perfume. 

I used these watercolour paintings to create a pattern that would work well on the background of the poster. 

For these posters I wanted to keep the same layout as the campaign poster and use the patterns in the background. This way the campaign is seen throughout the posters but each is different to represent each different product.

Final poster design for White Musk Eau De Parfum.

I think that the choice of floral and leaf patterns for the perfume works well to show the freshness and scent of it, and the subtlety of the design in the background lets the type stand out on top of it.

I think that this format would work really well for all of the posters and so I will continue this throughout my designs.

Body Butter Poster

This was created using acrylic paint. I think that this would work well on its own as a background for the poster, however I want to try and create a pattern with the image to see how this would work in the poster.

 I think that the pattern design would work much better than simply just having the one wave painting. This give the poster some more interesting textures and I like how the wave isn't recognisable straight away.

The waves also give a feeling of moisture and freshness which I think works well for the Body Butter product.

Final Body Butter poster.

Colour Crush Lipstick poster

For the lipstick pattern I wanted to create something exciting and colourful that would stand out, much like the lipstick colours. So I created marbled patterns and edited the colours in photoshop to brighten them.

I then created a repeat pattern, much like with the wave pattern to create the background for the poster.

Final Colour Crush Lipstick poster.

Nutragenics poster

For this poster the product was much more difficult to find a pattern or process that would work well. I finally settled upon using a lace pattern, as I felt this was a timeless fabric that is still used to this day in luxurious clothing. 

Final Nutragenics poster.

The colour I chose is quite youthful and so I thought that this would represent the anti ageing properties of the Nutragentics product.

The final part of the project was to create other ways in which the brand can be shown throughout The Body Shop, and so I decided to concentrate on the website part of the brand as this would be the best way for users to find out more about the campaign and join in as part of the body gossip organisation.

I wanted to keep it quite simple and similar to the posters so that the campaign is easily shown throughout all mediums. 

I decided to create a landing page for the website that used the same layout and imagery from the posters so that the whole campaign is fluent.

The four landing pages will appears when you enter The Body Shops website. The user can then either click 'enter' to enter onto the main site, or click on 'your body' to get directed to the body gossip website. I think that this is a good way of showing the campaign and makes it easier for the user to understand and learn more about the body image campaign. 

Overall I am happy with this project and how it has turned out. I am happy with the fluency of the campaign throughout all of the different posters and other mediums and I am confident that the message of positive body image has come through well in all of it. If I were to do this project again I would like to look further into the website and see how I could further introduce the campaign into the already existing website, and I would also like to see how I could find ways of interlinking both print and web, with perhaps a qr code or augmented reality on the posters that viewers could use their phones to view. 

I think that my repines to the brief fulfils it well and that I have created a campaign that I am proud of. 

Type session 2. OUGD505.

Kerning is the space between two letters. Equal kerning is when each of the letters has an equal space between each other.
Never negative kern. Where the biggest space is within the word, leave the kerning at 0 and then positively kern the rest of the letters to make the spaces between them the same.

How do you break a sentence into two lines?
To break a sentence into two lines you break it wherever you would when speaking. for example:

How to break a sentence
into two lines

How to break
a sentence into two lines

The second one reads much better and like you would say it when you were speaking.

When reading a page, we read some before others and this is because of placement, size and weight of the letters. This task was to put the words four three two one on a page, but make them be read as One, two, three, four.

This second task was to keep the same sizes and weights that we used for the first task, but make it be read as four, three, two, one.

Jackson Rising Workshop. OUGD505.

This workshop involved creating a leaflet and also a small brochure for an exhibition at MoMA in a short space of time. This helped a lot with our layout skills and quick decision making.

Flyer

We had only 45 minutes to complete this flyer task and it was difficult to find ways of getting all of the information on one page so that it looked interesting and the information was easily read. The most important part of this task was to figure out what information needed to be seen at first glance so that the viewer could see what they needed to very quickly. I found it hard making the small design decisions like the placement of the sponsors and how lodge the title should be, and it was these small details that took the longest to do. However, in the small amount of time that we had I think that I managed to make a fairly successful flyer. All of the important information like the title of the exhibition, the date and venue of it is easily understood and it is not overcomplicated to that it is easily read and understood. 

Brochure

For the brochure we had a couple of hours to create a 10 page concertina containing images and information about the artists involved in the exhibition. 

I found this task a little easier to do as the extra time made it easier to make smaller design decisions over the whole brochure. I am happy with my final design for the brochure. It is simple and easy to understand wile still looking interesting. It also flows well through the whole concertina pages as well as working well folded up. If I had more time to work on it I would probably play around with colour a little more which I think would make the publication stand out from others. 

Research Publication Layout Design. OUGD505.

For the layout of this publication I feel that it is important to keep the essence of what a cookbook looks and feel like when flicking through. The layout needs to be fairly image based with simple and to the point information which would take the place of the recipe.
Most cookbooks have imagery on each page, and sometimes a double spread page of imagery so that the reader learns by looking rather than reading through a huge bit of text. This is important to keep this balance in my publication to show my research through both image and text and also through the layout of my publication.

From here I went on to design the other pages of the publication in the same way, trying to mimic the look of a cookbook, but without the same content. 

I decided to change the colour scheme of my cookbook to black and white as well,  because I think that this looked much more like a modern cookbook, and rather than having full colour images like a cookbook would I wanted to change it a bit to keep it modern looking and not completely like a cookbook. 

For the front cover of the book I wanted it to look quite striking, with bold type and an eye catching brand that continues through the book.

Final Publication

Secret7" submission. OUGD503.

For the secret 7" brief  this year, I chose to create a cover for Lordes song Team. Lordes music is quite dark and so I wanted to emulate this in my design by creating an interesting pattern design in simple black and white.

My inspiration came from patterns such as these. I think that the flowing lines and the changing thicknesses of the lines represent Lordes music and her voice contrasting with the dark beats.

Collaborative Practice. Studio Brief 2. OUGD503.

D&AD submission deadline - 19th March 2014

Deliverables - 5 A2 boards summarising the research, development and resolution of the brief. - Individual.
- up to 8 images presenting your solution and process - JPEG
- can submit physical material, video max 1min and additional text up to 1 A4 page. 



Pros and Cons 

Purdey's

Pros
- very focused
- can incorporate print and is more tactile
- room for further development and proposals
- well known product and so gives opportunity to develop the brand further
- concept development
- branding and identity design which I am quite interested in
- also incorporates product and packaging
- catered to a wide audience and promotes a healthy lifestyle
- Can propose ways to move forward with the brand such as marketing and promotion

Con
- still have to use the ideologies of the brand, including logo
- Not much experience with product and packaging design
- Difficult to incorporate the opaque packaging into the design whilst still keeping the brand throughout
- The health drink and energy drink market is already quite saturated
- The product is not at the moment marketed


Asos

Pros
- supporting individuality and personal style
- the audience is our own age range and so we can relate to it easily
- asos is a globally recognised brand

Cons
- Web based design, which I am not very experienced in
- Not a lot of knowledge of fashion marketing
- Needs to be able to adapt and move with fashion trends
- Would have to be really broad and hard to focus the project

Presentation
Initial concept, research and ideas presentation for next week.