Firstly we looked at the Nasa logo that was used before they rebranded after an accident had occurred.
The red in the logo represents a kind of danger and warning of space travel and how the astronauts are embarking on a dangerous adventure when going up into space. The red and white also represent patriotism and America, being the colours of the American flag.
The black logo was also used as it is easily transferrable onto multiple coloured backgrounds and stands out well against most colours. It is also a very strong colour which suggests the strong and powerful company and astronauts. The type itself is very rounded and path like, suggesting a journey or adventure, and the two As look almost like arrows, pointing towards the sky showing the forward movement and futuristic aspects of space travel.
After looking at the Nasa logo as a group, we were then asked to talk about the 5 logos that we looked at, and see what we could understand about the messages, concepts and other things about the logos, and the companies.
Lack is a fashion and style magazine, and the logo really stood out to me in its simplicity. The type is very stripped down, with some parts missing, showing the simplicity of good style. The name also suggests the theme that less is more, and so the logo is very appropriate to this. The black colour of the type is very bold, making a statement, but is also very practical as it can be used on many backgrounds and stocks and still have the same impact.
Milk is an interior design studio, and I was drawn to this logo design by Confetti Studio because of the clever use of type and illustration to give the logo multiple outcomes whilst still being recognisable. The endless opportunities in design are shown through the changes in the logo, and the path of the L shows the path of the design.
Mi & Mall is a clothing line that is mainly online, and the logo stood out to me because if is a good balance of type and imagery. The type is very simplistic and easy to read and recognise, and the ampersand, as well as being used as symbol for 'and' in the name, can also be seen as just a logo, and is still very recognisable without the type surrounding it. The colours and very neutral and minimal which reflects the type of clothes that they sell, very classy and sophisticated, which is the type of people they wish to sell to.
Stebuklai is a restaurant in Lithuania serving modern Baltic food, and the simplicity of the logo and variety of branding really impressed me. Baltic cuisine consists of a lot of fish, and the Facebook page for Stebuklai describes the restaurants food as 'live and raw food', which is perhaps why the logo is very fluid and organic. The type itself is very simplistic and very readable which means it stands out well on many different colours or stocks. The colours used int he branding are a lot like the colours of coral, giving the suggesting of the sea and undisturbed, live and organic food. The imagery used in the branding is very plant based which also suggests the idea of raw food, that is very organic and ethically sourced.
Zuka is a Japanese restaurant and the simple concepts of the logo really stood out to me. I love how the type os made from shapes, that almost look like folds in paper representing the japanese tradition of origami, showing the origin of the restaurants food and its traditional history being brought into the modern restaurant. The textured stock used for printing upon also represents the origami paper used traditionally.
There is always a concept behind good design, for example, the logo for The Union of Moscow Architects:
This logo symbolises the move away from 'mother russia', and moving forward into the modern age. The choice of the colour red symbolises power and strength, and the star represents the move forward into the future, guiding a new path for a new journey.
In this session we also looked at more famous logos quite briefly, but I was really interested to find out about how some long lasting logos seem to look timeless, and this is mainly down to the use of geometry. The use of shapes and mathematics means that logos tend not to date very quickly, and can look modern from when they are first made until now. For example, the twitter logo and the Apple logo use shapes and mathematics, meaning that these logos, although have changed slightly over the years, are still the same and still look just as relevant as they did when they were first made.
One thing I was really interested to learn about was how we perceive colour, especially in our subconscious. For example, Fast food restaurants will often use yellows, reds, oranges or golds in their logo design as this in our subconscious relates to hunger and appetite.
As well as this I was interested to look up what different colours can mean in different cultures across the world, and for later reference this may come in useful depending on what kind of clients or audience I would be working towards.
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