How to... get from LCA to the city centre on foot.
Who needs to know? Students at lca, especially those that are new to the city.
What/why do you need to tell them? The route from lca into the city centre, so that they can find their way around the city and not get lost.
How will you tell them? Maps, directions, showing important landmarks and signs along the route.
We are trying to Explain, Inform and Instruct the audience.
We started this project by writing down exactly what we were aiming to achieve with our final piece. These answers led us to come up with lots of ideas for a solution to this problem, including maps and using some sort of guerilla advertising. Our final outcome was to have a specific route down into town from LCA that was shown using stickers along the route for people to follow. This would be accompanied by a leaflet and a blog so that there were multiple ways of finding your way into the city centre.
The first thing that we needed to decide on is what our logo would look like. This is the thing that would be on the stickers along the route into town, so it needed to stand out and be recognisable against the numerous amounts of stickers and posters that cover many lamp posts and signs all around the town. This is where we decided on the colours blue and orange. Blue because that is the main colour used around LCA, and we needed it to be recognisable to students, and orange because it is a complimentary colour to blue, but it also stands out very well against the blue. At this point we all went away and did our own designs along these guidelines and then brought them back together the day after to decide on a final design.
These are some examples of the original logo designs we initially did. The first two are my own.
As a group we decided that the 5th design down was our favourite and so this was put into illustrator by Roxie to create our final design.
From here the group split into doing their own appointed tasks. My main task was to draw the map that would go inside the leaflet that could be picked up at the reception in LCA.
I started by choosing the quickest and easiest route into the city centre, and also looking at the main landmarks on this route that would also be suitable for students.
I found that the main landmarks on this route were Leeds college of Art, Broadcasting Tower, McDonalds and Subway. We had all decided previously that it would be best to have a hand drawn map, as this would make it much easier to understand and would be much nicer to look at than a map that had just been printed off google.
And so from this, i drew all of the main landmarks along with the main route and scanned these into photoshop to put them together to make the final map. Originally we were going to have the final destination as Harvey Nichols as it is a large and noticeable shop in the city centre, but after our group crit on thursday we decided to change it to Costa Coffee as it is a much more relatable place for students.
As i was doing this, the rest of the group was getting on with creating the sticker and the leaflet, and so when this was finished we pulled it all together to create the final leaflet.
We also needed a way of knowing that our route was working, and so we had the idea of creating a blog in which people could post photos of themselves at a larger sticker at the final destination, however after the group crit, we decided that it was unlikely that people would actually use this blog regularly, so we created a Facebook page that people would use more regularly and could also tag themselves at the destination as well as upload photos of themselves.
After creating this Facebook page we also decided it would be a good idea to take photos of the stickers as they are along the route so that people can familiarise themselves with the route as it is online, and so we went and took photographs along the route and uploaded all of them in order on the Facebook page so that people can see where they are located, incase they get lost.
Overall i think the project went well and we worked very well as a team, although it would have looked considerably different if i were doing this project alone. But thats the only bad thing about working in a group, you have to compromise.
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